Traditional decision-making relied on the intuition and experience of managers, but today, data plays a central role in shaping an organization’s future. Data enables the analysis of trends, identification of opportunities, and risk forecasting. With accurate data, managers can make faster, more precise, and more effective decisions.
Data analysis is more than just collection—it’s about proper interpretation and application. Business intelligence (BI) tools, management dashboards, and predictive algorithms provide deeper insights into markets, customers, and internal performance.
This article examines key data applications in areas such as marketing, human resources, and supply chains, showcasing how data improves decision-making. It also addresses challenges like data quality, resistance to change, and the need for staff training.